The Complete Guide to Effective Ecommerce Survey Questions for Winning Customer Feedback
- Amit Shukla
- Jul 18, 2022
- 6 min read

Introduction: Good Customer Feedback is Vital for Online Sales
The process of giving feedback to an online store is not new. In fact, it was introduced in the 1970s and has slowly developed over time. However, the way businesses give customer feedback differs from those used for offline stores.
Today companies are using the following methods to gather customer feedback: phone surveys, employee focus group interviews, and email-based surveys. These methods seem to be losing their appeal due to users’ lack of participation in these channels which leads to low response rates and bad quality data for companies.
The good news is that AI writing assistants can generate support emails for web stores so that customers are incentivized by answering questions truthfully as they feel like they're part of a larger community. With this method, responses increase by as much as 50%!
—
In order to provide better customer service, online stores need feedback from their customers. In order to make it easier for them to give feedback and get a quick response, ecommerce websites are moving towards implementing live chat.
Through live chat, customers can directly raise issues or share their problems with the website staff without having to fill out an online form. This benefits both the website and its customers by providing an efficient way of answering customer’s questions.
There is no one-size-fits-all among ecommerce websites when it comes to how they choose to approach customer service. Some companies are using live chats while others prefer live chats as a research tool rather than a means of providing support.
—
Customer feedback is a key component of an ecommerce website. It helps the company stay aware of their customers and understand how to improve their services.
Companies usually use surveys as one of the ways they are able to get customer feedback from their existing customers. But there are some drawbacks that come with this process, such as time-consuming and it may be too impersonal for some clients.
The solution for these drawbacks is AI-generated surveys that can be tailored specifically for each client. These AI surveys come with a number of benefits such as quick responses, less time consumption, better ability to understand client's needs, and personalization
6 Crucial Types of Ecommerce Surveys
There are several common types of Ecommerce surveys, different from each other in their objectives and purposes. This article gives a brief introduction to 6 crucial types of Ecommerce surveys.
1. Customer survey: customer satisfaction survey, customer feedback survey, customer experience survey
2. Shopping cart abandonment survey: abandoned shopping carts / abandonment rate / shopping cart conversion rate
3. Product re-purchase surveys: frequency of product re-purchases
4. Website satisfaction questionnaire: website visitor satisfaction questionnaires
5. Purchase intent questionnaire: purchase intention questionnaires
6. Conversion rate questionnaire: conversion rates
—
A survey is a tool that allows you to gather information from your customers in the most effective and efficient way possible.
There are six crucial types of ecommerce surveys. These include customer survey, shopping cart abandonment survey, product re-purchase surveys, website satisfaction survey, and more.
A customer survey helps you find out how satisfied your customers are with your products and services. It also helps you understand what your customers would want in the future so that you can provide them with better products at a lower cost.
A shopping cart abandonment survey will help you find out which aspects of your product or website are not meeting their expectations. You can then make changes to maximize the chance that they will purchase again in the future.
A product re-purchase surveys help retailers find out where
—
Ecommerce companies should be able to survey their customers in a way that the customer can feel comfortable answering and the company can get valuable insights.
Customer surveys are vital to Ecommerce companies. They provide insight into what customers want and how they can improve their business. It is also important for ecommerce businesses to be able to convert these insights into actionable data which helps them create better products, sell more products, grow their business.
Ecommerce companies should seek out feedback from both their customers and prospects by conducting customer satisfaction surveys, product re-purchase surveys, website satisfaction survey etc.
The 5 Most Important Ecommerce Survey Questions to Ask
There are 5 questions that every business should ask their customers. These questions will help them collect information about their customers, improve customer service and make improvements based on customer's feedback.
Some of the most important ecommerce survey questions to ask your customers:
1. How likely are you to recommend this brand to your friends and family?
2. What is the primary reason for not purchasing from our website?
3. Is there anything we can do to improve your shopping experience?
4. Have you had a good experience with our customer service department? 5. Has anything gone wrong during this purchase process?
—
We all know that having a survey and getting feedback from customers is a good idea but how do you make it as efficient as possible?
The main five questions to ask when running an ecommerce survey are:
- What was your experience with the level of service you received?
- What made you choose our site over others?
- How likely would you be to recommend our site to your friends or family members, on a scale of 0 (not likely) to 10 (extremely likely)?
- How satisfied are you with the product(s)?
- What could we have done better?
—
Ecommerce and customer experience is an essential aspect that needs to be thought about before launching a business. A survey is a great way to find out what your customers are thinking and how they feel about your product or service. Here are the 5 most important questions you should ask your customers.
What do you like the most about our company
What would you like to see more of from us?
How was the delivery process?
How was the experience with our website?
After what should we expect from you next time when it comes to buying from us again?
How to Design an Effective B2B ECommerce Questionnaire?
Every company aims to increase the number of leads generated by its e-commerce website. The best way to do this is by using a questionnaire that captures critical data about their customers.
The process of designing an effective B2B questionnaire involves a lot of considerations. There are many aspects you should take into account when designing an effective one including:
1) what information you want to collect from the respondents
2) how many questions and responses do you need for the questionnaire design?
3) What is the purpose of your questionnaire? and more.
At WGSN, here are some suggestions on how to design an effective questionnaires for B2B e-commerce websites:
* When creating your questions, imagine yourself as your respondent. What types of questions would you be
—
E-commerce marketing is getting more and more complex. Whether you have a physical or digital store, it's essential to design an effective message for your customers.
Understanding what drives people’s buying behavior is the key to creating an effective questionnaire which will lead to better customer satisfaction.
You can use these tips and the B2B e-commerce questionnaire design process in your company to create a survey that will help you better understand your customers’ needs, increase web traffic and sales!
—
When you have to design a B2B questionnaire, there are a few things that you need to keep in mind. You should make the questionnaire as straightforward and easy to understand as possible. It's also important that the wording of your questions reflects what it is you want from them.
In this article, we will discuss these topics with our focus on the design process and steps that should be followed in order to design an effective B2B eCommerce questionnaire:
How to Conduct a Survey on Your E-Commerce Platform
This is a step-by-step guide on how to conduct a survey that your e-commerce site can use to assess customer satisfaction.
1. Conducting Survey
2. Creating Survey
3. Setting Up Survey Rejections
4. Disqualifying Customers from the Survey
5. Compensation for Time Invested in the Surveys
6. Managing the Results from Surveys
—
A survey is a way of collecting responses from a group of people by administering an interview or asking them questions. It is also used to obtain feedback about existing products. It can also be conducted on a website or mobile app to gather customer satisfaction information that can improve the platform's performance.
Surveys are an easy and effective way for businesses to collect data from their customers. They are often used as a means for measuring customer satisfaction and understanding the effects of changes made to the product or platform.
The many ways in which you can use surveys include:
—
You may wonder how to conduct a survey on your e-commerce platform. Here are some tips that will help you with the process.
There are many different methods of surveying customer satisfaction on your e-commerce platform. Your goal should be to determine what would be the most effective and efficient way of conducting a survey in order to gather as much information as possible without overloading customers.
You should also ask yourself some important questions before deciding on which method you want to use, such as: What do you need from the customers? Do you want feedback about their purchasing experience? Are you looking for customer comments about future product updates or improvements?
keywords: ecommerce, online surveys, customer feedback, surveying customer satisfaction, surveying customers on social media, b2b e-commerce questionnaire design process, b2b questionnaire design tips, ecommerce questions to ask customers, feedback questionnaire ,customer survey, shopping cart abandonment survey, product re-purchase surveys, website satisfaction survey
Opmerkingen